Post by account_disabled on Jan 22, 2024 23:51:17 GMT -5
There is a month and a half left until the New Year, New Year's goods have appeared in supermarkets, and it's time for marketers to think about what will be relevant in digital marketing in 2022. Content Marketing Content is still the king of the Internet! I never tire of repeating to my students that without content, SEO specialists will not optimize anything. Content According to a study by the company Statista Research Department , in 2019 the income from content marketing was 42 billion dollars. Every year this figure only grows. Technavio claims annual growth of almost 16%. The popularity of this tool depends on its cost. Experts believe that content costs 62% less than regular advertising, and the number of potential customers increases three times.
Companies should generate even more content in the C Level Executive List coming year, thanks to which the business will grow, the right target audience and subscriber base will be formed. Without a competent content strategy, it will be difficult to build a successful business. Nikita Soima Nikita Soima , lecturer of the "Director of Internet Marketing" course at the Academy of Internet Marketing WebPromoExperts: This year, TikTok actively entered digital and took one of the leading positions. Many advertisers have already tried and got very good performance and low cost. So far, TikTok is not very busy, and in 2022 this trend will most likely continue. In organic terms, Google implements regular updates, and we are getting closer to the approach that content should be useful and convenient for users.
With the release of Core Web Vitals, this has become even more important, especially since the data is collected directly from the Chrome browser of the actual site visitor. Fast, convenient, relevant - this is what we will continue to work with. Rejection of cookies, the ability to ask the application not to transmit personal data in iOS 14.5+ versions change the market a lot. Those who work with Facebook Ads experienced this in 2021. Google has postponed the rejection of cookies until 2023. The big players are working on solutions that will allow you to maintain targeting accuracy while maintaining privacy. There are raw solutions on the market, but everything is changing very quickly and has not stabilized yet. What you should definitely be doing now and it will come in handy in 2022 is to understand GA4 and collect first party data. Regardless of the solution developed, we will definitely need it next year.
Companies should generate even more content in the C Level Executive List coming year, thanks to which the business will grow, the right target audience and subscriber base will be formed. Without a competent content strategy, it will be difficult to build a successful business. Nikita Soima Nikita Soima , lecturer of the "Director of Internet Marketing" course at the Academy of Internet Marketing WebPromoExperts: This year, TikTok actively entered digital and took one of the leading positions. Many advertisers have already tried and got very good performance and low cost. So far, TikTok is not very busy, and in 2022 this trend will most likely continue. In organic terms, Google implements regular updates, and we are getting closer to the approach that content should be useful and convenient for users.
With the release of Core Web Vitals, this has become even more important, especially since the data is collected directly from the Chrome browser of the actual site visitor. Fast, convenient, relevant - this is what we will continue to work with. Rejection of cookies, the ability to ask the application not to transmit personal data in iOS 14.5+ versions change the market a lot. Those who work with Facebook Ads experienced this in 2021. Google has postponed the rejection of cookies until 2023. The big players are working on solutions that will allow you to maintain targeting accuracy while maintaining privacy. There are raw solutions on the market, but everything is changing very quickly and has not stabilized yet. What you should definitely be doing now and it will come in handy in 2022 is to understand GA4 and collect first party data. Regardless of the solution developed, we will definitely need it next year.