Post by account_disabled on Mar 12, 2024 3:59:06 GMT -5
The data from the Tomoson company are comforting. According to their case studies , the most effective digital communication platform is still the blog (37%), followed by Facebook (25%), YouTube (6%), Instagram (6%), Twitter (5%) etc. The results are to be understood in terms of sales and leads (50%), brand visibility (40%), content promotion (6%) and other objectives (4%). Well. I understand that the above data has a weak reliability, as it is provided by a platform that sells campaigns created by "small" bloggers and influencers to companies.
However, looking at the data with due precautions, it is very interesting, because it reiterates India Mobile Number Data that the prince of digital communication is still the blog. blogThe most experienced bloggers know very well that the strength of the blog lies not only in the set of posts it contains, but in every single piece of content that makes a story in itself. A post is something we can carry around, just like it was a nice photo or a newspaper page. We can copy and paste it anywhere. We can publish it on our Facebook wall, use it as a response in a LinkedIn conversation, or tweet some key and more impactful sentences (always adding the necessary link).
The single post can be measured. You can check how many shares it has had, how many searches it has had on Google, the comments it has received, the number of readers and their time spent. The numbers, if truthful, are important to understand if our direction is correct, if we have understood the needs of our target audience and, last but not least, if the public reacts in a way that demonstrates that they have understood us. They say that the exact measurement of the investment is obtained by placing the commitment (time and money) on one side of the scale and the results obtained (visibility, leads, sales, etc.) on the other side. When I talk to blogger friends or companies who have believed in the potential of the blog and have posted their contents there for a certain period, they have almost always told me that the blog has been able to amply reward them for the investment made, which happens less often.
However, looking at the data with due precautions, it is very interesting, because it reiterates India Mobile Number Data that the prince of digital communication is still the blog. blogThe most experienced bloggers know very well that the strength of the blog lies not only in the set of posts it contains, but in every single piece of content that makes a story in itself. A post is something we can carry around, just like it was a nice photo or a newspaper page. We can copy and paste it anywhere. We can publish it on our Facebook wall, use it as a response in a LinkedIn conversation, or tweet some key and more impactful sentences (always adding the necessary link).
The single post can be measured. You can check how many shares it has had, how many searches it has had on Google, the comments it has received, the number of readers and their time spent. The numbers, if truthful, are important to understand if our direction is correct, if we have understood the needs of our target audience and, last but not least, if the public reacts in a way that demonstrates that they have understood us. They say that the exact measurement of the investment is obtained by placing the commitment (time and money) on one side of the scale and the results obtained (visibility, leads, sales, etc.) on the other side. When I talk to blogger friends or companies who have believed in the potential of the blog and have posted their contents there for a certain period, they have almost always told me that the blog has been able to amply reward them for the investment made, which happens less often.